On May 7, 2024, Perdana Kota Bharu was abuzz with the spirit of giving as it hosted the “Be A Hero” blood donation drive in collaboration with Hospital Universiti Sains Malaysia (HUSM). This Corporate Social Responsibility (CSR) initiative brought together employees, local residents, and healthcare professionals in a collective effort to make a life-saving impact on the community.
The event, aptly named “Be A Hero,” carries a creative double meaning. Firstly, it highlights the immediate heroism of donating blood, a selfless act that can save up to three lives with just one donation. Every donor, stepping up to give a part of them, embodies the true essence of a hero. This aspect of heroism resonates deeply, as blood donations are crucial for emergency surgeries, cancer treatments, chronic illness management, and accident victims.
Secondly, the phrase “Be A Hero” serves as a call to the larger community to recognize everyday acts of heroism. It encourages individuals to see themselves as capable of making significant, positive changes in the world. By participating in such CSR initiatives, everyone can become a hero in their own right, contributing to the health and well-being of society at large.
The collaboration between Perdana Kota Bharu and HUSM underscores the importance of partnerships in achieving greater social good. The combined resources and expertise of both entities not only made the event successful but also set a benchmark for future CSR activities in the region.
The “Be A Hero” campaign at Perdana Kota Bharu was more than just a blood donation drive, it was a celebration of human kindness and the heroism inherent in everyday acts of generosity. As Perdana Kota Bharu and HUSM continue their collaborative efforts, the ripple effect of their initiative will undoubtedly inspire many more to become heroes in their own communities
